Archive for the ‘Heck’ tag
Thompson’s Realty Welcomes Damon Pace [The Phoenix Real Estate Guy]
We are pleased to announce the addition of Damon Pace to Thompson’s Realty.
Those who are tuned in to real estate Internet space know Damon as the CEO of Incredible Agent — but he’s also a Realtor in the Phoenix area.
Damon graduated from Arizona State University with a degree in Political Science and has held a real estate salesperson license since February 2003.
One really can not question the technical (or business) acumen of someone who runs a real estate Internet company. Incredible Agent offers web solutions to help agents and brokerages manage their online presence. The company also runs IncredibleAgents.com, a real estate agent review site. Damon blogs at the Incredible Blog. Be sure to check out this post… 
Here’s a little video of Damon in action at the 2007 NAR Convention in Las Vegas:
Search the Phoenix area MLS no registration required!
© 2007 Jay Thompson, Phoenix Real Estate Guy . If you are reading this outside your feed reader or on any blog other than The Phoenix Real Estate Guy, the site you are looking at is guilty of copyright infringement. Please contact legal@ThompsonsRealty.com so we can take legal action immediately.
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Related Articles at The Phoenix Real Estate Guy:
Is The Short Sale Dead? [BloodhoundBlog]
The last time I checked, the short sale was on the gurney headed for the emergency room. I looked through the windows and saw the priest administering last rites so I am not sure if it’s going to survive. I can tell you though, it doesn’t look good.
What happened? Well, doing some investigative journalism, I crossed the police caution tape and started asking the witnesses what hey saw. “Bank took to long to respond and my buyer walked”, remarked one distraught Realtor.
“My homeowner could not compile or would not compile all of the information the bank needed”, lamented another Realtor; while a third said she could not even find any pulse…the bank did not even respond. It was as if they simply gave up on life.
Yet, I could not understand why one Realtor, off in the distance taking pictures, seemed to be smiling, almost guffawing at the tragedy that other Realtors have endured.
I followed closely behind as he hurried away in his newly polished Mercedes. He did not seem to notice that I was following or if he did, he did not care. Either way, he drove for a while and showed up at a property. This property looked familiar.
It appeared similar to the property wherein the short sale was just shot down. The same weedy, tall grass, the same unkempt yard, even from my vantage point I could see the curtain-less windows that indicated that there was no one home. The property was vacant. Was this another short sale prospect ready to meet an untimely end? Was the Mercedes driver the Short Sale Killer?
I had to get a closer look. I moved up closer and closer until I was in view of the suspect. Just as he turned to see me, a bus drove up. From the bus emerged a bevy of other suspects who have been on the lam for some time. I recognized these perps.
They were BUYERS! They have been hiding for what seems like years!What were they doing here? Was the killing of a short sale some kind of gang initiation? Was it some crazy Mansonish cult that got their willies knocking off short sales?
And then it happened. I was spotted. The Cheshire cat smiling Mercedes driver headed over to see me. I froze, not knowing whether to pull my business card or my blackberry. Something had to give, this might get ugly ..what to do..closer..OMG..he’s reaching for something..it’s was going to be either him or me and I had to move on this.
I jumped out the car and shouted, “Hey bud, what’s going on here? I know what you’re doing. You’re not going to get away with killing another short sale”.
The man responded and what he pulled from his bag wasn’t a loaded blackberry at all. He was loaded with something much more powerful. He had a prospectus with everything you wanted to know about this property and asked me to join them.
I looked down somewhat bewildered at the document before me. It was page after page of pertinent information on the house that we were standing in front of. “What is this?” “What are all these Buyers doing here?” “This isn’t how to do a short sale?” “Why are you killing short sales?” These were some of the questions that I peppered the man with.
He laughed ..almost bellowing and said “Haven’t you heard…Short Sales are dead, REO deals are the way to go.”
With that light bulbs began going off in my head. That’s why the Buyers have returned. Of course, that’s it! Buying properties with clear title at prices of 35%-50% off of current market value were bringing the buyers out in droves.
Deals being cut and accepted in days instead of weeks and months. Properties that actually cash flowed from day 1. It was as if there had been some kind of real estate epiphany.
Looking around at the throngs of enthusiastic buyers I realized this man was not to be feared. He was to be revered. He wasn’t the real estate Lucifer, no he was the REO guy. The keeper of profit, The gatekeeper of capitalism. I like Mr. REO.
If you, like me, have been waiting for the ninth wave , the return of yesteryear…it is here and it’s yours for the taking. Good bye short sale!
Viva la REO!
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Nobody wants to watch SNL reruns on Turner Movie Classics [BloodhoundBlog]
There’s a reason why certain shows play on NBC versus CNBC versus Bravo. Different types of programming attracts different types of viewers.
Over the past 12 months ago, Bloodhound Blog has defined its programming and it’s now clear to me that the “viewers” are largely industry insiders that want to get a leg up on the competition. There are passers-by in the crowd, too, but for them, BHB is just another channel in the 300s to flip through between commercials.
Real estate professionals tune into Bloodhound Blog programming the same way that sports fans do with ESPN and celebrity-watchers do with E!. And while the real estate pros are here, they’re treated to in-depth, throught-provoking programming that keeps them tuned in and coming back.
This concept is important because many Bloodhound Blog viewers have their own blogs somewhere else on the Internet and can learn from the concept of “knowing your audience”.
When you know your audience, you never run out of things to write and you never lose relevance. Your message is clear, consistent and constant — three goals in every good marketing campaign. Over time, your message actually begins to define your audience.
You soon write to your exact target audience because that is who is reading your blog. It’s not a coincidence that people who like food watch the Food Network.
Now, as a real estate professional, you get paid in one of three ways:
- You sell a home
- You sell a desk
- You sell a system to sell homes or desks
If you make your living selling desks to real estate agents and you blog, your blog programming should be written to attract your target audience of real estate agents.
By contrast, if you make your living selling homes to people and you blog, your blog programming should be written with the consumer in mind.
Very few network mix-and-match their programming. Nobody wants to watch SNL reruns on Turner Movie Classics, after all. Heck, even HBO has seven different channels for its movies.
Some bloggers know this inherently, some learn it the hard way. Some never figure it out. But if you look around at the blogs that you love best, it’s a certainty that each blog has a specific target audience and every post is written with that same audience in mind.
Take the exercise a step further: find your favorite blog in the RE.net and describe it in one sentence:
“My favorite blog, __________, is written for __________ and focuses on ________.”
Your blog should be as easily identfiable, too. If it lacks a theme, change your programming. If it lacks a style, you’ll soon find it when you start to focus. Identify how you make your living and then use your blog to support it.
Create a channel that attracts the viewers that you want. Blogging is about having the right programming to attract the right audience.
It’s a page taken straight from the Network Television playbook.
(Image courtesy: So Good Blog)
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