Archive for the ‘Referral Partner’ tag
Eye On The Ball, Folks…Hug Your CPA Today… [BloodhoundBlog]
We’ll keep this first post short, sweet, and incredibly practical. We all want that magic bullet. That thing that gets us four more work free “deals” this quarter, right? Well, it doesn’t exist. So instead of whining about marketing, let’s look to the calendar for a drop dead simple, 1.0 way to get a little bit of scratch this month.
We all know what happened last Tuesday, right? It was tax day.
Lots of people thought about their finances, lots of people talked to their local CPAs. Loads of CPAs saw lots of financial statements, heard why people were freeing up cash, maybe a few even heard the sugar-sweet phrase ‘1031,’ just days ago.
And you know what? Betcha a Starbucks they don’t all have trustworthy referral partners to work with.
Betcha that if you grabbed a list of CPAs–now that the CPAs aren’t in tax season–and reached out via ANY authentic method (post cards, friendly calls, offering lunch, whatever you’re comfortable with that gets measurable results), and authentically offered yourself as a trustworthy person to help navigate these turbulent waters…
You’d get solid referrals in days and weeks-not months.
There are dozens of “scripts” you can use, but why not do it in a sentence:
The more direct and more honest, the better. I’ve called CPAs (and financial planners) and uttered a run on sentence: “Hi, I’m Chris Johnson, with ____________. I wanted to reach out and let you know that if you had clients buying a property, I would be honored to help them, and help you make sure it was congruent with their long term goals. Do you have anyone in that category?”
Now, I’ve never once had someone jump through the phone to send me a client. But, I’ve made (too) few of these calls to CPAs. And every time I do, within a couple of hours, I meet someone I connect with, I want to help, and that sends people to me because I reached out. I’m still closing loans from CPAs I met when I was a Realtor. The very fact that you’re willing to talk to a CPA differentiates yourself from your competition…
So eye on the ball, and reach out to your local CPAs today.
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AZ Real Estate Blogging Network: First Meet Up [The Phoenix Real Estate Guy]
Candace Robinson, a HomeSmart agent in Gilbert, has spooled up what looks like a promising group — The AZ Real Estate Blogging Network.
Several real estate bloggers from the ActiveRain network will be talking, and many others will be chatting and networking at what Candace (and I) hope will be a monthly event.
Here are the details for this kick-off event:
When: Thursday, April 24. 9:00– 10:30am
Where: Paradise Bakery – San Tan Mall. Gilbert, AZ. (NE corner Williams Field & San Tan Parkway (Greenfield)
RSVP to Candace at 480–202–3558.
More info can be found here and here.
Without fail, every time I’ve met up with other industry bloggers it has been educational and fun. This won’t be any different. I’m not really involved in ActiveRain any more, but these look like good folks and this should be a great event.
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© 2007 Jay Thompson, Phoenix Real Estate Guy . If you are reading this outside your feed reader or on any blog other than The Phoenix Real Estate Guy, the site you are looking at is guilty of copyright infringement. Please contact legal@ThompsonsRealty.com so we can take legal action immediately.
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